About Us: Management Team

Alex Sefanov, the founder of BioPharm Systems, has served as the president and chief executive officer since the company's inception in 1995. Leading through innovation, he plays a key role in defining the company's overall strategy, services, and products. Alex brings more than 30 years of information technology experience to BioPharm Systems, more than half of which is in the life sciences industry.

Rudolf Coetzee brings substantial experience to BioPharm Systems from a number of roles that he has held both as an entrepreneur and in healthcare delivery in Europe, as well as his native South Africa. As director of business development, Rudolf is responsible for business development strategy and sales execution in Europe, Middle East and Africa (EMEA).

As director of information technology, Vadim Gavan leads BioPharm Systems' technical operations. During his 11-year tenure at the company, Vadim has led many clinical application implementation, upgrade, and hosting projects that improve life sciences organizations' clinical development effectiveness. With Vadim's technical expertise, organizations are able to realize each clinical application's vast capabilities in a safe, reliable, and swift manner.

Vicky Green has over 20 years of information technology experience in the life sciences industry. As director of client services, her responsibilities at BioPharm Systems include the development of new business and management of existing client relationships. Vicky's knowledge of the clinical trial process, computer system validation and life science applications allows her to fully understand customers' needs.  Before joining the company, Vicky served as PPD's director of product development and information technology for the CSS Informatics division. In addition to managing clients and partners, she played an integral role in developing new business, products, and services. Vicky's technology career began at Quintiles, where she served as a system analyst, DBA and associate director of DBA services for the Americas.

Michael Grossman, BioPharm Systems' vice president of clinical data warehousing and analytics, is responsible for the design and implementation of clinical data warehousing and analytics applications. Prior to joining the company, he was senior director of health sciences strategy at Oracle for 10 years. One of his key accomplishments at Oracle was the initiation and development of Oracle Life Sciences Data Hub. Michael's career began at Hoffmann-La Roche, where he served as global head of clinical programming.

Steven Halpern brings more than 25 years of clinical information technology experience to BioPharm Systems. Since joining in 2003, he has played a pivotal role in helping establish the company's application support system. As manager of application support, Steven's responsibilities at BioPharm Systems include overseeing the support center.

As managing director, Adrian Hampshire leads BioPharm Systems' Europe, Middle East and Africa business unit. He brings over 30 years of information technology experience and two decades of proven innovation and execution in clinical trials with which he helps organizations to realize the value of clinical trials systems. He applies his communication and relationship-building skills to identify and deliver solutions that fit clients' needs. Prior to joining BioPharm Systems, Adrian was EMEA Director at CSS Informatics and worked for a number of pharmaceutical and biotechnology companies throughout his career.

In her role as director of validation, Tina Howard oversees the validation methodology and System Development Life Cycle, as well as all project-related validation activities at BioPharm Systems. She has over 12 years of experience in validation and quality assurance within the pharmaceutical and life sciences industry. Tina's experience implementing computer systems within regulated environments allows her to ensure systems are implemented effectively and in accordance to regulations. Prior to joining BioPharm Systems in 2010, Tina held a quality assurance and validation position at Amylin.

Rodney Lemery specializes in the implementation, support, and development of software used in the collection, management, and analysis of clinical data. His accomplishments as vice president of safety and pharmacovigilance at BioPharm Systems include the management of numerous clinical application implementation projects. In addition to his expertise in clinical applications, Rodney is able to navigate between the technical and clinical worlds with ease due to his complementary educational background in epidemiology. He also holds a part-time professorship in the School of Health Sciences at Walden University, which solidifies his ability to lead global safety implementations at BioPharm Systems. Prior to joining the company in 2000, Rodney was a systems analyst at Pfizer.

In her role as director of project management, Suzanne Rife oversees all the project management functions at BioPharm Systems. Exclusively in the life sciences industry, she has over ten years of experience in clinical data management, system validation, system process development, drug safety evaluation, and training. Suzanne has a comprehensive understanding of clinical applications and studies, which allows her to manage organizations' projects effectively. Prior to joining BioPharm Systems in 2007, Suzanne held a project management position at Pfizer.

Steve Rifkin has over 35 years of experience in the information technology field. As BioPharm Systems' chief application expert, he serves as the company's resident clinical data management specialist. Steve has assisted over 50 life sciences organizations with the implementation of various clinical applications. In addition, he is the original developer of BioPharm Systems' software training program. Prior to joining BioPharm Systems in 2000, Steve held a position in the Consulting Services (clinical applications) division at Oracle.

In his role as vice president of business development, Rod Roderick focuses on attracting new life sciences organizations to BioPharm Systems. His knowledge of clinical applications stems from having worked at IBM and Perficient prior to joining BioPharm Systems. With proven relationship-building skills and over a decade of information technology experience in the life sciences industry, Rod is able to successfully examine clients' needs and provide them with solutions that fit their requirements.

Parambir Singh has been working in the life sciences industry his entire career. As vice president of clinical trial management solutions at BioPharm Systems, he developed the Clinical Trial Management practice to become one of the best in the industry. Parambir leads a highly skilled team of implementation specialists and continues to build lasting relationships with clients. He has a knack for resource and project management, which allows clients to achieve success. Prior to joining BioPharm Systems, Parambir guided the clinical trial management group at Accenture.